Soccer World Cup Tickets: Stats Perform Unveils… (PDF)

 
Soccer World Cup Tickets: Stats Perform’s award-winning Opta and RunningBall data, along with OptaAI tools and the Bet LiveStreams platform, are essential components of both front-end and back-end operations for sportsbooks and platforms worldwide. 
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SBC News interviewed John Harlow, the long-time Senior Vice President of Betting, regarding the latest offerings from the sports data and AI powerhouse, its strategies for the upcoming World Cup, and the increasing demand from clients for context rather than mere content. 
John Harlow: We’ve experienced a hectic few months! The 2025 Opta Forum in New York, SBC Americas, iGB, and significant events to cover with our products and content, such as the NBA Finals, Concacaf Gold Cup, Club World Cup, and Women’s Euros… it seems our teams have never been more engaged! 
We have established several new partnerships for Opta Betting, RunningBall, Bet LiveStreams, our Content Player Pro, and the Opta Content Agency. Additionally, we have numerous clients integrating our enhanced, next-generation Dynamic Betting Stats API for both men’s and women’s football in preparation for the new European season. 
This Opta API is specifically designed to support contextual scoreboards and stats trackers that are presented alongside specific betting options and markets, as well as in the betslip, at scale. It now includes even more Opta data and is more intuitive and straightforward to implement. 
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The feedback we are receiving from clients indicates that it is likely the most powerful API they could incorporate before the World Cup. I believe this is due to its customization for enhancing player stats, betting, and bet builders, with everyone focused on making these products more popular and entertaining. 
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Furthermore, operators are engaged in intense competition for attention and aim to provide their bettors with a richer, more engaging experience, eliminating the need for them to research or track bets elsewhere. 
Last month, we unveiled a comprehensive content and data strategy for the 2026 FIFA World Cup, well over a year prior to the event, as we understand that the most innovative ideas and transformative product experiences require both skill and time. 
At the end of this month, we will be conducting a webinar that highlights the advantages for operators of ‘Lighting Up’ their World Cup offerings by seamlessly integrating betting content throughout all customer journey touchpoints. 
This integration encompasses their product UI/UX, the markets they provide, and the contextual information accompanying those markets. It also includes the editorial content they publish, videos on social media, promotional materials, advertisements, and paid placements. Furthermore, it entails content in various formats, ranging from statistics trackers to continuous 24/7 sports news videos. 
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The distinction between betting and media has increasingly become indistinct for sportsbooks and bettors, and during the World Cup, this distinction will likely vanish entirely. We have been actively engaged because our partners have also been proactive, especially regarding their front-end experiences and the manner in which they deliver context and information to players. Some notable developments include. 
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Bet365 has initiated a series of updates that incorporate new pre-match Opta data across various dedicated player market pages for multiple sports. Bilyoner has introduced a novel method for their players to receive timely notifications about matches, powered by real-time Opta expected goals (xG). 
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Betano is promoting same-game multis by integrating Opta’s predicted line-ups into an intuitive bet-builder experience. Toto in the Netherlands is among several operators that have enhanced their real-time football match center to our all-in-one Content Player Pro, significantly augmenting the real-time data and context available to their players for every match. 
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We have welcomed several major new pricing and trading partners to our accredited Opta for Betting roster in anticipation of the new seasons, which means that more operators worldwide will be able to launch the service in their respective regions. 
We have recently released a compelling case study that highlights the effects of incorporating our contextual, betting-oriented insights across a diverse array of markets, including corners, goals, and both teams to score. 
These insights are concise, easily comprehensible, and available in numerous languages for hundreds of competitions and various sports. They leverage the Opta brand to ensure trust and credibility. Furthermore, they offer the context necessary for a better to swifter understanding of an available betting market or a pre-prepared same game multi, enabling prompt betting decisions. 
The platform provider, Newton, seamlessly integrated this localized, editorial-style content alongside pertinent betting markets. The case study illustrates that they experienced double-digit growth in bets for markets that included the Opta insights, in contrast to those that did not. 
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We will delve into these results in greater detail during our product update at the end of July. If you are involved in trading, product development, or marketing at a sportsbook or platform, I assure you that it will be a valuable use of your time. 
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FAQ’s 
1. What is the Dynamic Betting Stats API from Stats Perform, and how does it support sportsbooks during the FIFA World Cup 2026?
The Dynamic Betting Stats API is a next-generation solution by Stats Perform, specifically designed for contextual scoreboards, stats trackers, and betting interfaces. It enhances player stats, supports bet builders, and integrates directly into sportsbook platforms, delivering an engaging and informative experience for bettors during high-profile tournaments like the FIFA World Cup 2026. 
2. How is Stats Perform bridging the gap between media content and sports betting?
Stats Perform is unifying betting and media by integrating real-time data, editorial content, video highlights, and betting insights across UI/UX, social media, and marketing materials. This approach helps operators deliver consistent, data-enriched customer journeys across all touchpoints, particularly during major events like the World Cup. 
3. Where can I buy official FIFA World Cup 2026 tickets, including semi-final and final matches?
You can purchase verified FIFA World Cup 2026 tickets through worldwideticketsandhospitality.com. The platform offers a seamless and secure experience for buying official and premium tickets, including for marquee events like the semi-finals and final. 
4. What measurable benefits have sportsbooks experienced by integrating Opta insights into their platforms?
According to a recent case study, sportsbooks that integrated localized Opta insights—such as expected goals (xG), corners, and player stats—into their betting markets saw double-digit growth in user engagement and bet volume compared to markets without these enhancements. 
5. What is the purpose of the upcoming Stats Perform webinar related to the FIFA World Cup 2026?
Stats Perform will host a webinar at the end of July to showcase how sportsbooks can ‘Light Up’ their World Cup offerings. The session will highlight how integrated data strategies, contextual bettin